7 strategies to extend your influence as a Christian speaker

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7 Strategies to
Extend Your Influence
As a Christian Speaker

These strategies will help you

reach more people
make a bigger impact on the people you reach
raise more money for your ministry or cause

Check out all 7 strategies

Strategy #1
Define your niche

This is key. Everything else hangs on this. If you haven't already done this, this is the place to start. Without a defined niche, your ministry really won't get the traction it needs.

By “niche” I mean this: You bring a specific benefit to a specific group of people.

How do you know if you've defined your niche?

You need two things:

Define the person you reach
Identify the promise you are making to that person

First, the people
Define the person you reach

Examples:

Married persons who want to strengthen their marriages
Emerging leaders
Corporate executives
Golfers
Teens who hate church
Ex-offenders
Persons with financial struggles
Men struggling with porn
(Potential) church planters
Single women over the age of 35
Animal lovers

In each case, you have a clearly defined group.

Second, the promise
The second part of your niche is just as important. Identify the promise you are making to the person in that group. What kind of benefit are you bringing them?

Look at the difference between these statements:

I teach the Bible.
(Great, but no promise)

I teach Bible study methods.
(Weak promise)

I show you how to become a Bible expert in fifteen minutes a day.
(Strong promise)

Be sure to focus your promise:

I help your marriage.
(Weak focus)

I show you how to bring romance back into your marriage.
(Stronger focus)

Think of Dr. Gary Chapman's niche: Love Languages. What a powerful promise! Do you want your spouse to feel loved? Do you want your children to feel loved? Learn their language of love. No wonder he is a perennial best selling author!

If you've never done this before, take a moment right now and define your niche:

Who are you trying to reach?
What promise are you making to them?

Write it down.

One formula: I help _________ to __________.

For example, I help Christian speakers to extend their influence. (My niche)

Need help?
Do you need help with this? Email me. Maybe I can help you for no charge. Or, if we need to get into this in depth, I work with two other Christian professionals who specialize in helping you define your niche. The three of us will work out some kind of arrangement with you.

More than one? Do you have more than one niche? That can be okay, but you need a clearly defined plan for each.

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Hi, I'm Dwight Clough. I'm a Christian author, consultant, church member, husband and father of four. I care deeply about extending the influence of the body of Christ. I help Christians make a difference. The strategies on these pages are specifically designed for Christians who speak before multiple audiences. All seven strategies are yours free of charge. Enjoy!
Dwight

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