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#1 Secret to
writing and publishing your first book
Are you making this mistake?
Don't be embarrassed. Most
writers fall into this trap. I did too, until someone showed me a
better way...
(Click the image and give it a moment to load)
From: Dwight Clough
To:
- First time
authors
- Aspiring
authors
- Established
authors and
- Everyone who
has ever dreamed of writing his or her own book
Good news!
There
has never been a better time to write and publish your first
book. People are hungry for what you have to share. Your
first book can
access opportunities that never existed before. You can influence more
people than ever before in history. But there is a downside ...
Sadly, most first books will fail because ...
99%
of authors
believe lies
I'm sorry to say so, but it's true. The vast majority of first time
authors are laboring under terrible misconceptions. These myths
– these lies – are designed to keep the vast
majority of authors dirt poor, while a privileged few make millions.
This is NOT some kind of conspiracy; it's just hard business realities
that find most authors completely clueless. Even authors that should
know better ... don't ... like supreme court justices and successful
business people.
A whole industry has risen up around giving authors advice, and I'm
here to tell you that most of it is pure quackery. Most of it is
designed to keep you poor. Most of it is promulgated by people who get
lucky in spite of bad advice. Most of it is sold by people who make
money from your hard work, and feed you the scraps that fall from the
table.
I'm here to clear up those lies for you, and to give your book a
fighting chance to make the impact you want it to make.
My whole mission is to help you achieve your God-given dreams and
extend your influence. If you're out to make your world a better place,
I'm here to help you. And what better way to change your world than to
write a book?
Your book can influence leaders. Your book can inspire an entire
generation. Your book can change lives.
But none of this will happen if your book ends up in a warehouse, a
garage, or the bottom drawer of your filing cabinet.
I want something better for you. I want your book to succeed. That's
why I created the EmpowerGood.com
First Time Author Success Coaching Program.
My online author coaching program will teach you:
- how the very first choice you make can make or
break your
book project
- how to stay out of court and avoid legal
landmines
- why you might never want to sell your book at a
bookstore
- how to write well, even if you're a
nonprofessional writer
and much, much more. But ...
You need to know where to
start
Writing a book is like launching a business. If you go about it the
wrong way, you're almost guaranteed to fail. Most authors start in the
wrong place. They start with a "great idea for a book."
You don't want to do that.
Did you know that there is a formula for losing money on every book you
sell? There is a formula for making sure your book goes nowhere. It's
called starting in the wrong place.
Your EmpowerGood.com Book
Planning Resource reveals
the strategies used by successful authors. There's no reason
why you can't use
these same strategies to make your book count.
Start in the right place.
Aim in the right direction.
Your EmpowerGood.com Book Planning Resource starts with a 7-step pdf
planning guide.
- Step #1. You need the address this one for your
own
sanity. Plenty of people will try to answer this for you, but it isn't
their answer that counts. Your answer is the one that matters. Don't
let someone else do your thinking for you. Determine this one on your
own, and you'll get a whole lot more satisfaction from your writing
endeavors.
- Step #2 is the antidote to chaos. I've read many books
on writing and publishing, but you won't find this question in any of
them. Yet it's the foundational question. If you don't adequately
answer this question right at the beginning, you will end up spending
twice as much time getting half the results. It's the very first
question I ask my ghostwriting clients because it makes all the
difference in the world.
- Step #3. Everything hinges on Step #3. Yet I'm
surprised by how many authors are clueless. You must answer this one if
you ever want your book to escape the warehouse, jump off the shelves
into your readers' hands, and your message to change your readers'
lives.
- Step #4. Most authors ignore this step or don't put
enough effort into answering it. This is probably the biggest reason
why most books fail. Without an answer to this question, you're all
dressed up with no place to go.
- Step #5. This is the line of demarcation between
success and failure. Most authors have no idea how to answer this
question, but you can bet that the most successful authors know how to
answer this. In fact, this is the question they are thinking about all
the time. I'll help you formulate an answer that will work for you.
- Step #6. I call this the "making a difference"
step. The better you think through this step, the bigger impact
you're going to make.
- Step #7. I call this the measurement question. If you
are familiar with the sayings of Jesus, you'll remember that He asked a
similar question. Better confront this early, early on. It could save
you a lot of disappointment later.
Of course, I do more than just give you seven steps. In the
accompanying mp3 recording, I give you literally hundreds of tips and
ideas on how to create your own individualized seven step plan for the
success for your book. It's like running a marathon
with your starting line moved forward twenty miles closer to the finish
line. It's still a big race, but you're at the finish line when
everybody else is still trying to catch up.
Suppose you've already written your book. It isn't too late.
The EmpowerGood.com
Book Planning Resource will
help you develop the kind of plan you need to allow your book to make
the impact it was designed to make. It's much better to create your
plan before you start writing, but planning will always help you, even
if
your book is already a done deal.
Wait!
Before
you order ... a free gift from me to you ...
I believe so much in this online author coaching program that I want to
give you the first two weeks of training free of charge. My gift to you.
Week #1
We'll be starting with an audio and pdf resource entitled How the very
first choice you make can make or break your book project.
In this
resource, we'll tackle questions like these: Why is it that two books
can be nearly identical, yet one becomes a bestseller and the other is
a dud? What makes books sell? Which types of books put you in a
position to succeed and which types make your job much more difficult?
Week #2
This mystery topic is particularly designed for you if you've ever
doubted your ability to create a successful book.
In all there are 27 weeks – a little over six months of
content. Here's part of what we'll cover:
How a book
disaster
became a dream come true / This actually happened to a
friend of mine. Ten thousand copies of his book lined his garage from
floor to ceiling and nobody – I mean nobody – was
buying them. He was stuck, tens of thousands of dollars invested in
useless inventory that he couldn't move. Then an idea came to him that
made him a millionaire.
How to write
your book
even if you failed English / Here's the good news. You
don't need to be Ernest Hemingway or John Updike. You don't even need
to know who those guys are. I'll show you simple ways to get the job
done.
How to stay
out of court
and avoid legal landmines / The last thing you want to do
is spend months working on “your baby” only to end
up at the business end of a lawsuit. No, I'm not an attorney, and I
can't give you legal advice, but I can give you practical advice. There
are certain things you want to avoid. It pays to know what they are.
Why you can't
afford to leave your marketing campaign up to your publisher
(and what you can do
instead) / This is a big, big mistake that new authors make. There's a
much smarter way.
The single
best way to
sell more books / There's one simple secret that most
authors neglect. It takes less than an hour, but it might mean a 10%,
20% or 30% increase in book sales. Do you know what it is?
Creating an
action plan
/ Writing a book that sells is a big, big undertaking. Do you have a
plan?
How to spend
less time
and money and get better results / Your time is valuable.
Your money is hard earned. You want your investment to pay off not only
financially, but also socially, spiritually, emotionally. You want your
book to make a difference. That's what the heart of this coaching
program is all about.
And, of course, much, much more.
Anyway, I want you to enjoy the first two weeks for free. If you want
to cancel, no problem, no questions asked, easy to do. If you want to
continue the price is only $47 a month for six months.
Here's how you get started
I have had the great fortune to work with some of the finest people in
the world while helping authors nationwide and developing other Empower
Good resources for people around the world. I'd like you to meet a few
of them:

John
and
Mary Henry
Dwight's vision is to expand and empower your ability to make a
difference. He's a strategic thinker, and Empower Good is poised to
make a strategic difference.
-- John Henry, Director, Student Mobilization Centre, Youth With a
Mission, and Empower Good Board of Advisers member
“It was such a great experience working with you. Please
accept my most heartfelt thanks for all you
have done (and for being so patient)! I know it was incredibly hard to
"write for a writer" and you met the challenge -- and exceeded my
expectations.”
Kathie Torres, Links of Utopia Ministries

Randy
Beck
As a Christian businessman, I understand the value of pursuing your
dreams. Do it right. Connect with people of integrity. Dwight Clough's
Empower Good is the right place to start.
-- Randy Beck, President of Cross the Line Personal Development
Corporation and Karate America Leadership Schools, Cottage Grove,
Wisconsin
"I have known Dwight Clough for 30 years - including many years working
together - he is a creative and godly man of integrity ... He
is also a talented (and published) writer that I would recommend
highly."
Al Schirmacher, Pastor, Princeton Evangelical Free Church, and former
President, Career Counseling & Search
"Dwight Clough is a man of integrity, skilled in his work.
... I chose him to write my book, The Blue Collar Prophet,
and hope to use his services again in the future."
Tom Stamman, Impact Ministries International

Pastor
Joe
&
Angie Steinke
Dwight Clough's Empower Good
promises to bring together the best of what God is doing worldwide in
the area of dream incubation. Dwight is collaborative, not competitive,
and his vision will give every local community a greater voice.
-- Joe Steinke, Pastor, international leader in the 24/7
Prayer Movement, and Empower Good Board of Advisers member

Rev.
Steve
&
Jenni Freitag
Christian author Dwight Clough has served on the board for our
ministry. He is a visionary, an expert in creating systems, an
excellent writer, a deeply committed Christian and a dear friend.
-- Steve Freitag, Director, CrossCounsel, a ministry of emotional
healing and spiritual transformation
"I have deep appreciation for Dwight as a brother in Christ, and
appreciate his obedience in using God-given gifts to serve
others. He is a great writer, particularly in the realm of
storytelling. He has the unique ability to connect with
people and communicate his heart..."
Dr. Thomas A. Shaw, Friend and Co-author of Amazing Faith
In the process of helping many people, I've observed that the people
who have a plan and work their plan succeed. Those who just hope for
the best are inevitably disappointed. That's why I want you to have
this book planning resource today.
A
special note to my "look before you leap" friends:
If you're like me, you like to know what you're getting into before you
push the "order here" button. I understand that. You and I think alike.
Honesty and
forthrightness beats slick and smooth any day of the week.
That's why I want to take all the mystery out of this for you. Here's
what happens when you push the
"order here" button: You'll come to a PayPal screen that looks
something like this.

I use PayPal to protect you and me. As far as
I'm concerned, PayPal is simply the best way to keep your financial
information safe online. You've probably used PayPal before,
but if you haven't, you don't need a PayPal account; you can pay the 99
cents with a credit card.
Let's zoom in.
This is what you are ordering. You get the EmpowerGood.com Book
Planning Resource for only 99 cents. (That includes the 7-step pdf
guide and the 60 minute mp3 resource.) You also get 15 days free
membership in my online author coaching program.

Here's how PayPal shows the charges.

You pay 99 cents for the EmpowerGood.com Book Planning
Resource. You get 15 days free membership in the online Author Coaching
Program. If you like the online coaching program, you can
stay with it and pay only $47 once a month for six months. If
you want out at any time, you may easily cancel.
Here's the cancel button.

Don't worry. I'll show you that cancel button
again. I only want you in
my online coaching program if you really want to be there. There's no
pressure, no arguments, no questions. You
don't need to talk to anybody or make any phone calls. Remember, you
have a full 15 days before
the first monthly charge kicks in.
And, hey, if you aren't happy with
any of the resources you receive in this program, my email is posted at
the bottom of this page (and almost every page on my site), just
contact me and I'll refund any charges that happened in the prior 15
days. No arguments. No questions asked.
Use my email also as a way of letting me know how happy you are with
the EmpowerGood.com
Author Success Coaching Program and / or the EmpowerGood.com Book Planning
Resource.
My
monthly online coaching program isn't for everyone. It's
only for you if you are really serious about writing and publishing
your
book. My point is this: Your
time is valuable
and so is mine. If you don't intend to take action, why waste your time
learning the secrets that will empower you to change your world? And if
you don't have a dream for making your world a better place, I'd rather
not work with you anyway. Sorry. But life is short, and I want to focus
on helping people who truly want to help other people with their book.
To put it another way, only you can decide if you really want to make a
difference with
your book ... only you can decide if that's really for you. If
you decide that the answer is "yes," then I'll explain the
secrets
that took me thirty years to learn. If not, I'll work with the next
person. No problem.
If you do decide to stay with the coaching program, I have a gift
reserved for you. Stay with it the entire 27 weeks, and you will
receive a
bonus at the end. I can't say too much about that bonus right now,
other than to say, I think you'll be glad you stuck with it.
Of course, this valuable bonus at the end is only one reason to stick
with your online coaching program. Most people stay with it
because they want answers to questions like these:
- How do I get enough material to fill a book?
- How do I choose a title that sells?
- How do the choices I made at the beginning make
or break my
book project?
- I have 10,000 books in a warehouse that I can't
sell. What
do I do?
- Where do I start?
- How do I stay out of court and avoid legal
landmines?
- Where's the best place to sell my book?
- How do I choose a title that sells?
- How can I get a great cover for my book,
especially on a
limited budget?
- How long should my book be?
- How much should I sell it for? Should I offer a
discount?
- I hate writing. Is there any way I can get this
written for
me?
- How can I write like a professional (even when
I'm not)?
- What is the single best way to sell more books?
- How do I keep others from stealing my idea?
- What do I need to know if I publish the book
myself?
- Is there a way to do this without spending any
of my own
money?
And much more. It all starts with your EmpowerGood.com Book Planning
Resource.
If, for some reason, it doesn't work for you
to order online, you can order offline right here.
Oops! ... I
forgot to tell
you. I have another free gift for you.
Secrets
of a national award winning writer
25 ways to
improve your
writing and increase your power to influence others
As a way of saying "thank you" for ordering your EmpowerGood.com Book
Planning Resource and giving my
online author coaching program a try, I want to share with you 25
simple secrets that helped me become a national award winning writer.
You will be surprised how easy they are, and how clueless most people
are when it comes to these strategies that will transform your writing.
Secrets of a
national
award winning writer will answer questions like these:
- What do I do when I'm "stuck"?
- I read what I write. It sounds terrible. It
looks terrible.
What should I do?
- Nobody can relate to what I write. What should
I do?
- How do I find the right words?
- How do I choose a topic?
- Why doesn't anybody want to read what I've
written?
- My writing seems so bland. What's wrong?
- What simple technique arrests the readers
attention?
- I can't spell and my grammar is horrible. What
should I do?
- How can my writing serve a higher purpose?
Did you take English composition in high school or college? Did you
love it or hate it? If you loved it, then I think you'll enjoy this
report. But if you hated it, this report could save your writing
career. I put together what they should have taught (and probably
didn't) without making you suffer through the frustration of boring
lectures, tedious assignment and a sea of red ink on every paper you
turn in.
Secrets of a
national
award winning writer will be yours as soon as you order
your EmpowerGood.com
Book Planning Resource
I started Empower Good because I want to help you achieve your
God-given dreams. I really believe that God has a good plan for every
person on this planet. I really believe that you can change your world.
I believe that the key to a better tomorrow is locked up inside you
today. I want to release it. I want to unleash those dreams, and rock
our world with them.
That's why it makes me angry when good people like you are sold a bill
of goods when it comes to writing and publishing your first book. Books
change lives. Books change our paradigms and shape our culture. But the
only way that will happen is if your good message doesn't stay locked
up inside you. We need to find a way make your message laser sharp and
deliver it into the hands of readers all over the world.
I don't want lies, myths and misconceptions holding you back from
achieving your dreams. Your EmpowerGood
Book Planning Resource empowers
you to extend your influence and make a difference in many many lives.
I don't want you to become another statistic. I don't want you to
waste your time and energy on
pursuits that won't help you. I don't want you to be bitterly
disappointed like so many other authors have been. Even if you're not
in it for the money, I want you make money and make a difference.
Act now
No thanks,
Dwight
Here's to your success!
My deepest desire is to see the dreams of good people like yourself
realized. I know that for many people, writing and publishing that
first book is only a fantasy. But it doesn't need to be. You can do it.
You just need someone to point the way. Yes, there are roadblocks. Yes,
there are obstacles. But let's get around them together. Let's not get
bogged down in the mire that stops so many hopeful authors. Let's
release the dream!
Many blessings!

Psalm
20:4-5
NIV
May he give
you the
desire of your heart
and make all your plans succeed.
We will
shout for joy
when you are victorious
and will lift up our banners in the name of our God.
May the LORD grant all your requests.
PS. When I was in high school, our school had no sign identifying the
building as
our high school. Everyone thought that was terrible. The student
council debated and discussed putting a sign out in front of the
school. For four years, the members went back and forth, endlessly
hashing and rehashing the sign issue. The sign idea was referred to a
committee, then tabled, then brought back to the floor and debated some
more.
Do you know what the result was? No sign. After four years, nothing.
Then one day someone came along who decided to stop talking and start
acting. He raised the money, bought the sign, planted it in the grass,
and for the next fifteen years thousands of people saw it every day.
There are plenty of talkers in this world, but only a few doers. Which
are you?
No
part of the EmpowerGood.com Author Success Coaching Program
and/or any of the resources from this site should be interpreted as a
get rich quick scheme or as guaranteeing any kind of outcome. Writing,
publishing and marketing a book always entails a risk of time, and
often a risk of money. No one can completely eliminate that risk for
you. General Douglas MacArthur said, "There is no security; only
opportunity." Our aim is to help you minimize the risk and maximize the
opportunity. However, actual outcomes are determined by factors we
cannot control such as how much effort you put into your book, your
topic and how you package it, changing economic realities, and more.
Whatever your outcomes, I encourage you to keep pursuing your dreams.
As Winston Churchill said, "Never, never, never, never give up."
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