First Time Author Success Coaching Program

#1 Secret to writing and publishing your first book

Are you making this mistake?

Don't be embarrassed. Most writers fall into this trap. I did too, until someone showed me a better way...

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From: Dwight Clough
To:
  • First time authors
  • Aspiring authors
  • Established authors and
  • Everyone who has ever dreamed of writing his or her own book

Good news!

There has never been a better time to write and publish your first book. People are hungry for what you have to share. Your first book can access opportunities that never existed before. You can influence more people than ever before in history. But there is a downside ...

Sadly, most first books will fail because ...
99% of authors believe lies

I'm sorry to say so, but it's true. The vast majority of first time authors are laboring under terrible misconceptions. These myths – these lies – are designed to keep the vast majority of authors dirt poor, while a privileged few make millions.

This is NOT some kind of conspiracy; it's just hard business realities that find most authors completely clueless. Even authors that should know better ... don't ... like supreme court justices and successful business people.

A whole industry has risen up around giving authors advice, and I'm here to tell you that most of it is pure quackery. Most of it is designed to keep you poor. Most of it is promulgated by people who get lucky in spite of bad advice. Most of it is sold by people who make money from your hard work, and feed you the scraps that fall from the table.

I'm here to clear up those lies for you, and to give your book a fighting chance to make the impact you want it to make.

My whole mission is to help you achieve your God-given dreams and extend your influence. If you're out to make your world a better place, I'm here to help you. And what better way to change your world than to write a book?

Your book can influence leaders. Your book can inspire an entire generation. Your book can change lives.

But none of this will happen if your book ends up in a warehouse, a garage, or the bottom drawer of your filing cabinet.

I want something better for you. I want your book to succeed. That's why I created the EmpowerGood.com First Time Author Success Coaching Program.

My online author coaching program will teach you:
  • how the very first choice you make can make or break your book project
  • how to stay out of court and avoid legal landmines
  • why you might never want to sell your book at a bookstore
  • how to write well, even if you're a nonprofessional writer
and much, much more. But ...

You need to know where to start

Writing a book is like launching a business. If you go about it the wrong way, you're almost guaranteed to fail. Most authors start in the wrong place. They start with a "great idea for a book."

You don't want to do that.

Did you know that there is a formula for losing money on every book you sell? There is a formula for making sure your book goes nowhere. It's called starting in the wrong place.

Your EmpowerGood.com Book Planning Resource reveals the strategies used by successful authors. There's no reason why you can't use these same strategies to make your book count.

Start in the right place.

Aim in the right direction.

Your EmpowerGood.com Book Planning Resource starts with a 7-step pdf planning guide.

  • Step #1. You need the address this one for your own sanity. Plenty of people will try to answer this for you, but it isn't their answer that counts. Your answer is the one that matters. Don't let someone else do your thinking for you. Determine this one on your own, and you'll get a whole lot more satisfaction from your writing endeavors.

  • Step #2 is the antidote to chaos. I've read many books on writing and publishing, but you won't find this question in any of them. Yet it's the foundational question. If you don't adequately answer this question right at the beginning, you will end up spending twice as much time getting half the results. It's the very first question I ask my ghostwriting clients because it makes all the difference in the world. 

  • Step #3. Everything hinges on Step #3. Yet I'm surprised by how many authors are clueless. You must answer this one if you ever want your book to escape the warehouse, jump off the shelves into your readers' hands, and your message to change your readers' lives.

  • Step #4. Most authors ignore this step or don't put enough effort into answering it. This is probably the biggest reason why most books fail. Without an answer to this question, you're all dressed up with no place to go.

  • Step #5. This is the line of demarcation between success and failure. Most authors have no idea how to answer this question, but you can bet that the most successful authors know how to answer this. In fact, this is the question they are thinking about all the time. I'll help you formulate an answer that will work for you.

  • Step #6. I call this the "making a difference" step. The better you think through this step, the bigger impact you're going to make.

  • Step #7. I call this the measurement question. If you are familiar with the sayings of Jesus, you'll remember that He asked a similar question. Better confront this early, early on. It could save you a lot of disappointment later.

Of course, I do more than just give you seven steps. In the accompanying mp3 recording, I give you literally hundreds of tips and ideas on how to create your own individualized seven step plan for the success for your book. It's like running a marathon with your starting line moved forward twenty miles closer to the finish line. It's still a big race, but you're at the finish line when everybody else is still trying to catch up.

Suppose you've already written your book. It isn't too late. The EmpowerGood.com Book Planning Resource will help you develop the kind of plan you need to allow your book to make the impact it was designed to make. It's much better to create your plan before you start writing, but planning will always help you, even if your book is already a done deal.





Wait! Before you order ... a free gift from me to you ...

I believe so much in this online author coaching program that I want to give you the first two weeks of training free of charge. My gift to you.

Week #1
We'll be starting with an audio and pdf resource entitled How the very first choice you make can make or break your book project. In this resource, we'll tackle questions like these: Why is it that two books can be nearly identical, yet one becomes a bestseller and the other is a dud? What makes books sell? Which types of books put you in a position to succeed and which types make your job much more difficult?

Week #2
This mystery topic is particularly designed for you if you've ever doubted your ability to create a successful book.

In all there are 27 weeks – a little over six months of content. Here's part of what we'll cover:

How a book disaster became a dream come true / This actually happened to a friend of mine. Ten thousand copies of his book lined his garage from floor to ceiling and nobody – I mean nobody – was buying them. He was stuck, tens of thousands of dollars invested in useless inventory that he couldn't move. Then an idea came to him that made him a millionaire.

How to write your book even if you failed English / Here's the good news. You don't need to be Ernest Hemingway or John Updike. You don't even need to know who those guys are. I'll show you simple ways to get the job done.

How to stay out of court and avoid legal landmines / The last thing you want to do is spend months working on “your baby” only to end up at the business end of a lawsuit. No, I'm not an attorney, and I can't give you legal advice, but I can give you practical advice. There are certain things you want to avoid. It pays to know what they are.

Why you can't afford to leave your marketing campaign up to your publisher (and what you can do instead) / This is a big, big mistake that new authors make. There's a much smarter way.

The single best way to sell more books / There's one simple secret that most authors neglect. It takes less than an hour, but it might mean a 10%, 20% or 30% increase in book sales. Do you know what it is?

Creating an action plan / Writing a book that sells is a big, big undertaking. Do you have a plan?

How to spend less time and money and get better results / Your time is valuable. Your money is hard earned. You want your investment to pay off not only financially, but also socially, spiritually, emotionally. You want your book to make a difference. That's what the heart of this coaching program is all about.

And, of course, much, much more.


Anyway, I want you to enjoy the first two weeks for free. If you want to cancel, no problem, no questions asked, easy to do. If you want to continue the price is only $47 a month for six months.

Here's how you get started






I have had the great fortune to work with some of the finest people in the world while helping authors nationwide and developing other Empower Good resources for people around the world. I'd like you to meet a few of them:


John Henry
John and Mary Henry
Dwight's vision is to expand and empower your ability to make a difference. He's a strategic thinker, and Empower Good is poised to make a strategic difference.
-- John Henry, Director, Student Mobilization Centre, Youth With a Mission, and Empower Good Board of Advisers member

“It was such a great experience working with you. Please accept my most heartfelt thanks for all you have done (and for being so patient)! I know it was incredibly hard to "write for a writer" and you met the challenge -- and exceeded my expectations.”
Kathie Torres, Links of Utopia Ministries



Randy Beck
Randy Beck
As a Christian businessman, I understand the value of pursuing your dreams. Do it right. Connect with people of integrity. Dwight Clough's Empower Good is the right place to start.
-- Randy Beck, President of Cross the Line Personal Development Corporation and Karate America Leadership Schools, Cottage Grove, Wisconsin

"I have known Dwight Clough for 30 years - including many years working together - he is a creative and godly man of integrity ...  He is also a talented (and published) writer that I would recommend highly."
Al Schirmacher, Pastor, Princeton Evangelical Free Church, and former President, Career Counseling & Search

"Dwight Clough is a man of integrity, skilled in his work. ...  I chose him to write my book, The Blue Collar Prophet, and hope to use his services again in the future."
Tom Stamman, Impact Ministries International



Joe Steinke
Pastor Joe & Angie Steinke
Dwight Clough's Empower Good promises to bring together the best of what God is doing worldwide in the area of dream incubation. Dwight is collaborative, not competitive, and his vision will give every local community a greater voice.
-- Joe Steinke, Pastor, international leader in the 24/7 Prayer Movement, and Empower Good Board of Advisers member



Steve Freitag
Rev. Steve & Jenni Freitag
Christian author Dwight Clough has served on the board for our ministry. He is a visionary, an expert in creating systems, an excellent writer, a deeply committed Christian and a dear friend.
-- Steve Freitag, Director, CrossCounsel, a ministry of emotional healing and spiritual transformation


"I have deep appreciation for Dwight as a brother in Christ, and appreciate his obedience in using God-given gifts to serve others.  He is a great writer, particularly in the realm of storytelling.  He has the unique ability to connect with people and communicate his heart..."
Dr. Thomas A. Shaw, Friend and Co-author of Amazing Faith



In the process of helping many people, I've observed that the people who have a plan and work their plan succeed. Those who just hope for the best are inevitably disappointed. That's why I want you to have this book planning resource today.







A special note to my "look before you leap" friends:
If you're like me, you like to know what you're getting into before you push the "order here" button. I understand that. You and I think alike. Honesty and forthrightness beats slick and smooth any day of the week.

That's why I want to take all the mystery out of this for you. Here's what happens when you push the "order here" button: You'll come to a PayPal screen that looks something like this. 


paypal

I use PayPal to protect you and me. As far as I'm concerned, PayPal is simply the best way to keep your financial information safe online. You've probably used PayPal before, but if you haven't, you don't need a PayPal account; you can pay the 99 cents with a credit card.

Let's zoom in.
This is what you are ordering. You get the EmpowerGood.com Book Planning Resource for only 99 cents. (That includes the 7-step pdf guide and the 60 minute mp3 resource.) You also get 15 days free membership in my online author coaching program.
paypal


Here's how PayPal shows the charges.
paypal

You pay 99 cents for the EmpowerGood.com Book Planning Resource. You get 15 days free membership in the online Author Coaching Program.  If you like the online coaching program, you can stay with it and pay only $47 once a month for six months. If you want out at any time, you may easily cancel.

Here's the cancel button.


cancel

Don't worry. I'll show you that cancel button again. I only want you in my online coaching program if you really want to be there. There's no pressure, no arguments, no questions. You don't need to talk to anybody or make any phone calls. Remember, you have a full 15 days before the first monthly charge kicks in.

And, hey, if you aren't happy with any of the resources you receive in this program, my email is posted at the bottom of this page (and almost every page on my site), just contact me and I'll refund any charges that happened in the prior 15 days. No arguments. No questions asked.

Use my email also as a way of letting me know how happy you are with the EmpowerGood.com Author Success Coaching Program and / or the EmpowerGood.com Book Planning Resource.

My monthly online coaching program isn't for everyone. It's only for you if you are really serious about writing and publishing your book. My point is this: Your time is valuable and so is mine. If you don't intend to take action, why waste your time learning the secrets that will empower you to change your world? And if you don't have a dream for making your world a better place, I'd rather not work with you anyway. Sorry. But life is short, and I want to focus on helping people who truly want to help other people with their book.

To put it another way, only you can decide if you really want to make a difference with your book ... only you can decide if that's really for you. If you decide that the answer is "yes," then I'll explain the secrets that took me thirty years to learn. If not, I'll work with the next person. No problem.

If you do decide to stay with the coaching program, I have a gift reserved for you. Stay with it the entire 27 weeks, and you will receive a bonus at the end. I can't say too much about that bonus right now, other than to say, I think you'll be glad you stuck with it.

Of course, this valuable bonus at the end is only one reason to stick with your online coaching program. Most people stay with it because they want answers to questions like these:
  • How do I get enough material to fill a book?
  • How do I choose a title that sells?
  • How do the choices I made at the beginning make or break my book project?
  • I have 10,000 books in a warehouse that I can't sell. What do I do?
  • Where do I start?
  • How do I stay out of court and avoid legal landmines?
  • Where's the best place to sell my book?
  • How do I choose a title that sells?
  • How can I get a great cover for my book, especially on a limited budget?
  • How long should my book be?
  • How much should I sell it for? Should I offer a discount?
  • I hate writing. Is there any way I can get this written for me?
  • How can I write like a professional (even when I'm not)?
  • What is the single best way to sell more books?
  • How do I keep others from stealing my idea?
  • What do I need to know if I publish the book myself?
  • Is there a way to do this without spending any of my own money?
And much more. It all starts with your EmpowerGood.com Book Planning Resource.




If, for some reason, it doesn't work for you to order online, you can order offline right here.




Oops! ... I forgot to tell you. I have another free gift for you.

Secrets of a national award winning writer
25 ways to improve your writing and increase your power to influence others

As a way of saying "thank you" for ordering your EmpowerGood.com Book Planning Resource and giving my online author coaching program a try, I want to share with you 25 simple secrets that helped me become a national award winning writer. You will be surprised how easy they are, and how clueless most people are when it comes to these strategies that will transform your writing.

Secrets of a national award winning writer will answer questions like these:

  • What do I do when I'm "stuck"?
  • I read what I write. It sounds terrible. It looks terrible. What should I do?
  • Nobody can relate to what I write. What should I do?
  • How do I find the right words?
  • How do I choose a topic?
  • Why doesn't anybody want to read what I've written?
  • My writing seems so bland. What's wrong?
  • What simple technique arrests the readers attention?
  • I can't spell and my grammar is horrible. What should I do?
  • How can my writing serve a higher purpose?

Did you take English composition in high school or college? Did you love it or hate it? If you loved it, then I think you'll enjoy this report. But if you hated it, this report could save your writing career. I put together what they should have taught (and probably didn't) without making you suffer through the frustration of boring lectures, tedious assignment and a sea of red ink on every paper you turn in.

Secrets of a national award winning writer will be yours as soon as you order your EmpowerGood.com Book Planning Resource





I started Empower Good because I want to help you achieve your God-given dreams. I really believe that God has a good plan for every person on this planet. I really believe that you can change your world. I believe that the key to a better tomorrow is locked up inside you today. I want to release it. I want to unleash those dreams, and rock our world with them.

That's why it makes me angry when good people like you are sold a bill of goods when it comes to writing and publishing your first book. Books change lives. Books change our paradigms and shape our culture. But the only way that will happen is if your good message doesn't stay locked up inside you. We need to find a way make your message laser sharp and deliver it into the hands of readers all over the world.

I don't want lies, myths and misconceptions holding you back from achieving your dreams. Your EmpowerGood Book Planning Resource empowers you to extend your influence and make a difference in many many lives.

I don't want you to become another statistic. I don't want you to waste your time and energy on pursuits that won't help you. I don't want you to be bitterly disappointed like so many other authors have been. Even if you're not in it for the money, I want you make money and make a difference.


Act now




No thanks, Dwight




Here's to your success!
My deepest desire is to see the dreams of good people like yourself realized. I know that for many people, writing and publishing that first book is only a fantasy. But it doesn't need to be. You can do it. You just need someone to point the way. Yes, there are roadblocks. Yes, there are obstacles. But let's get around them together. Let's not get bogged down in the mire that stops so many hopeful authors. Let's release the dream!

Many blessings!

Dwight Clough
Dwight Clough / Psalm 20:4-5

Psalm 20:4-5 NIV
May he give you the desire of your heart
       and make all your plans succeed.
We will shout for joy when you are victorious
       and will lift up our banners in the name of our God.
       May the LORD grant all your requests.




PS. When I was in high school, our school had no sign identifying the building as our high school. Everyone thought that was terrible. The student council debated and discussed putting a sign out in front of the school. For four years, the members went back and forth, endlessly hashing and rehashing the sign issue. The sign idea was referred to a committee, then tabled, then brought back to the floor and debated some more.

Do you know what the result was? No sign. After four years, nothing.

Then one day someone came along who decided to stop talking and start acting. He raised the money, bought the sign, planted it in the grass, and for the next fifteen years thousands of people saw it every day.

There are plenty of talkers in this world, but only a few doers. Which are you?





No part of the EmpowerGood.com Author Success Coaching Program and/or any of the resources from this site should be interpreted as a get rich quick scheme or as guaranteeing any kind of outcome. Writing, publishing and marketing a book always entails a risk of time, and often a risk of money. No one can completely eliminate that risk for you. General Douglas MacArthur said, "There is no security; only opportunity." Our aim is to help you minimize the risk and maximize the opportunity. However, actual outcomes are determined by factors we cannot control such as how much effort you put into your book, your topic and how you package it, changing economic realities, and more. Whatever your outcomes, I encourage you to keep pursuing your dreams. As Winston Churchill said, "Never, never, never, never give up."


Copyright © 2009 Dwight Clough, Empower Good, 1223 W. Main Street, #228, Sun Prairie, WI 53590  |  Contact